The world has been lying to you.
Look around.
There are so many different lies that people live with every day, and most don't even realize it. You have been living in the matrix, but the matrix is not what you think.
You've been conditioned by the system, by your culture, your tradition, your parents, that which you call society. Your parents conditioned you without even knowing it, because they were conditioned by their parents before them, and then the parents before them. It's just an echo of ancient minds - layer upon layer of programming from the external world.
These programs within the mind are the biggest lies, and people are living within them bound - without a shadow of a doubt that it is possible to break free.
The Ultimate Deception: You Are Not Your Thoughts
The most profound lie of all comes from the greatest illusion of reality - the belief that for most people, comes from the fact that they are completely associated with their thoughts - the belief that we are our thinking.
The biggest lie is the one your own mind imposes on you. That's just the nature of the mind, the nature of reality as we've been taught to perceive it.
In order to overcome the world, the world must first be understood. In order to transcend the illusion, one must first understand how the illusion is being created.
The most fundamental illusion is the illusion of Identity - the unapologetic, unquestioning belief that you are what you believe yourself to be, that you are some kind of Person.
Look at child development to understand this better.
Look at the process of how a child forms. As a child, you come into this world as a pristine, pure being - what some traditions call tabula rasa - the clean slate.
In the beginning of life, the mind is pure, there is no ego, no identity, no concept of self.
From the moment you open your eyes, information starts pouring in, and in the beginning, there are no internal mechanisms for organizing and classifying this information. There are no systems of thinking yet, no pattern recognition, no critical filters. All information is simply absorbed. It gets piled up and later in life all this data becomes our subconsciousness.
The first information that is pouring in is coming from your family - your parents.
As they say, in human development, there is a nature and nurture component.
Genetically, you're already a combination of your father's and mother's DNA. But the nurture piece is what truly makes you become like them - not just through explicit education, but through osmosis.
You observe how they speak, and you repeat. You observe how they think, and you replicate. Their communication reveals their mental models, and over time, with constant imposition their unconscious mental models become yours.
And it's never questioned until much later in life - why do you believe the things you believe? Where did these beliefs come from?
And at that point of realization, you can't blame your parents because everything they believed about themselves, all their mental models, their entire map of reality, was constructed because of their parents, and their parents before them, and so on. This is how ancestral patterns and traumas bleed down through generations. People associate themselves with culture, with tradition, with religion, and the same mental patterns just perpetuate themselves through time.
What is patriotism?
Nothing but an idea that your country is superior that is stemming from the fact that you were born in it. Think about it, and you will see how nonsensical this idea is. Everything you believe yourself to be is nothing but a product of universal entropy.
You just happened to be. You are a product of randomness.
The Illusion of Education
When you grow up a little bit, you start going to school.
Get immersed into the next major illusion - the illusion of conventional education. How does the conventional system of education work? Schools teach you subjects supposedly intended to develop skills that help you succeed in the world.
How many successful people do you see within the walls of school? How many of the skills these people teach you are actually useful in the real world?
A lot of what we learned in conventional systems is becoming obsolete. Meanwhile, the skills that are under-emphasized are actually the ones that create the highest value for your life.
The skills that must be nurtured are the ability to learn, but most importantly, the ability to unlearn. The ability to think critically. The ability to gain knowledge and absorb information efficiently. Synthesize it, organize it, process it. Build it into systems that make sense of this world and help you navigate it with confidence and clarity.
Most importantly, the skills that will make you successful in this world are metacognitive skills - not just the ability to think, but the ability to think about your thinking. The capacity to reflect on your own thought processes, understand your patterns, untangle your believed thoughts, and over time, calibrate your thinking systems so that you become a more intelligent, more self-aware human.
That self-awareness, that degree of self-knowledge, becomes everything. It becomes the foundation of all other skills, the foundation of your success - emotional intelligence, social intelligence, that will translate into your ability to work with other people, to read people, influence people, lead and transform them. This is what people call communication skills. Communication skills are thinking skills. The highest form of communication stems from highly developed metacognitive skills.
Yes, studying school subjects is important. Basic math is foundational. But some of these skills are only valuable if you actually apply them at a much deeper level and create something meaningful with them later in life.
The truly foundational skills have always been under-indexed:
The ability to exercise good judgment
The ability to think clearly
The ability to calibrate and improve your thinking
Spiritual intelligence - Knowing what you are and knowing what you're not
The ability to stay calm under pressure
Resilience
The ability to observe and absorb new skills required for particular contexts
Adaptability
The ability to meditate - the ability to sit down, stay calm, and investigate the nature of your own mind
The Ocean of Internet Brainwashing
As you grow older, you graduate into the next layer of illusion.
At a certain age, you become capable of jumping eagerly right into the shit shower of the Internet that is bombarding you with garbage - you discover the ability to self-brainwash.
You follow blind leaders, listen to podcasts, read books, watch movies, and undergo heavy cultural and societal programming.
Look deeper.
How does mass media or the internet work? It caters to the masses, and the masses, on average, operate at a lower level of consciousness. This isn't about specific types of humans - I want to emphasize this. There is not a bucket of people with a label 'humans of lower consciousness'. This is a generalization. We are not doing generalizations here. Lower consciousness is nothing but a phase in life. It's a phase in life in which a person undergoes personal evolution, a mind evolution, where they need to outgrow their own ignorance.
And by ignorance, I don't mean stupidity or lack of intelligence. Ignorance simply means not possessing knowledge. And in this case, the type of ignorance I'm talking about is not having knowledge of self - not understanding the self, not having that insight into how the mind truly functions, not understanding the nature of thought and the nature of that ego construct the mind has manufactured.
When you go online to absorb information, look around and notice this: very few people actually understand the deep foundational truths of life.
Those rare humans who do have reached that level of understanding not because they followed someone else. They did not accept someone else's answers that had been created for them as given. They arrived at the place of understanding because they decided to remain authentic - to be unconventional, to be rebellious, to go into places, especially the places within themselves, where everyone else refused to go.
And here's what's interesting: to even hear their message, you must grow your mind to their level of depth and sophistication. If you are significantly below their level of intelligence, their level of understanding reality, their message will go right over your head. You'll never hear it. It will never be understood.
The prophets, the sages, the philosophers - the finest thinkers of this world have historically not been deeply understood in their time. But the Internet has changed everything. It democratized knowledge and access to life-changing information.
I can create this piece of information for you, and know that potentially it can serve the whole population of this planet. This replicated version of me can serve anyone if that anyone is ready to receive this message.
This message is simple. At every layer of human existence, there are lies ingrained and integrated into the human experience. But you have the tools and capabilities hibernating within you to demolish the house of lies.
Physical Illusions: Body, Substances, and Escape
At the level of the body, there are lies that many believe they cannot change. "I have a wide bone structure; that's why I cannot lose weight." "Fats are bad for your health". "I need to eat meat because I need a lot of protein".
There are countless lies in nutrition, with so many conflicting schools of thought - you need to become vegetarian, fruitarian, carnivore.
But there is a deeper foundational truth. Anyone can sit down and analyze the human body as it has evolved into its current form through countless iterations of evolutionary existence. By understanding our body's design, we can understand what diet is truly optimal for us. And then we can experiment and test, what is uniquely ours. What leads to the optimal performance of our unique body? And ask ourselves a question, "What are we optimizing our body for?"
Then there is the lie of smoking. I can talk about all these things because I've gone through untangling all these lies. I was a smoker. Smoking two packs of cigarettes every day for seven long years. All these lies my mind used to spin for me: "I need to smoke because I have stress." "I need to smoke because it makes me look cool." "I need to smoke because I went through some horrible experiences in life, and this is the only thing that takes my mind away from those experiences." I've been through all these layers of bullshit - all the lies that your mind tells you. Everything can be transcended but only if it is truly understood.
Then there's the lie of alcohol. I was an alcoholic; I can tell you: alcohol is a system, a mechanism that keeps humans enslaved. It's a substance that keeps you anchored at the lower level of consciousness. Because at that level you will never question your other programs. You will never challenge the status quo. You will be healthy enough to do the work for the system. But sick enough to pay for medicines, doctors, and insurance.
Here is a funny thought for you: How long does it take your body to recover from alcohol? Here's what ChatGPT has to say about this.
One week.
Are there many people who stay sober for so long? In modern society, it is normalized that on Friday or weekend, it's time for a drink. And this cadence of intoxication keeps you at the baseline. You never ask yourself a question.
Why?
Why do I consume all these things?
The answer is simple.
You drink, you smoke, you take drugs to numb the pain. And what is that pain? It's the pain of purposelessness.
A human who has found their purpose, who understands where they are going in life and why, will systematically eliminate everything that is not aligned with their core purpose. The person who doesn't understand what kind of life they want to live, their system of values, where they're going, or why, will fall victim to all these potential distractions - things that are detrimental to their purpose.
The true desire of every human is to find meaning.
If you truly knew it in your bones - why are you on this planet? What are you doing here? What needs to be understood in this life? How this life needs to be lived? Would you fall victim to those distractions?
The Business of Education
Then there's the lie of higher education.
Observe.
Universities are businesses; they exist to make money. That's okay - people need systems of education delivery. But understand that, like every business, universities don't exist if they don't generate revenue. Ask yourself: why do schools exist in their current form?
Schools have historically been designed to give generic knowledge to groups of people, but times have changed. The future will eliminate many jobs as obsolete while new ones emerge.
There is a growing mismatch between what students are studying in universities and the rapidly evolving job market. Many young people are pursuing degrees for roles that are projected to decline or be automated within the next 10 years.
At the same time, new roles are emerging that didn't exist a year ago. How prepared are you for that future?
There is a clear paradigm shift.
We must move away from training for specific jobs to developing adaptable, transferable skills such as critical thinking, digital literacy, and lifelong learning, which will keep us relevant regardless of how industries evolve.
In other words: The only truly important skill is the ability to learn new things and unlearn old things - the ability to learn how to learn, to understand your learning style and preferences, and to train your mind to be constantly adapting and constantly evolving. Resilient to change. Anti-fragile.
Modern education systems aren't designed to nurture humans this way.
This is why coaching works, by the way. Any kind of transformation starts with the individual. The more an individual injects themselves into a group, the more they lose their uniqueness. Your group dilutes you. To be truly unique, truly individual, truly free from external influences, you must become one of a kind. Shouldn't that be an aspiration for everyone?
Naval Ravikant said that the internet enabled eight billion monopolies. Every human can embrace the concept of a "niche of one."
There is no other Steve Jobs, no other Elon Musk, no other Joe Rogan. They had to create that niche for themselves. They built something unique. And you have that potential within you to become unique too - but you won't become unique by following the steps of others. You will not build a unique, independent, one-of-a-kind, critically thinking mind by following prescriptions and seeking advice.
Your mind is your biggest asset and the strongest differentiator.
It is your single most important, most valuable tool that can be nurtured into something precious, something beautiful, something unprecedented, like a black snowflake in the whirlwind of sameness and conformity.
If you follow this path, eventually, as you progress through the levels of your evolution, you will unlock your own ability to lead others. You will help other people become snowflakes - minds of unique and unprecedented shape and power.
This need to train, nurture, educate, and lead others will never go away.
New humans are born every second, and they will go through the same levels of conditioning and ignorance just like you did. If you think about it, even more so now. These days, kids are born and thrown into screens from age zero. Well-meaning parents give them smartphones for distraction. But that's what we say in my language - "The road to hell lies through good intentions." What will become of the mind that is thrown right into the brainwashing machine from the get-go? What are the chances that the new generation will become a generation of thinkers? I guess we'll figure it out.
But before it is about others, it is about yourself.
To liberate other beings, one must unbrainwash himself, uncondition himself. And in order to do that one must spend maximum time alone, peering within his own mind, thinking about his life, meditating, reflecting, journaling, reading, studying, experimenting, building. Going through coaching experiences where someone with a deeper degree of spiritual understanding can guide them through the intricacies of their own mind.
I do what I do because this work is my calling, and I'm trained to do this work. I am here to help you investigate how your inner mechanisms function. I want you to gain awareness and knowledge, that would enable you to work with your mind as an operating system - engineer it, design it, improve it, and calibrate it over time. And ultimately, live with intention and purpose.
The Corporate Matrix
What happens to us later in life?
We grow up and we enter the world of work.
You fall into a new web of lies that's very hard to break through. The lie of the corporate job - you're giving your precious life away building someone else's dream and you convince yourself, telling yourself every day that it's okay.
And it is okay. For some time.
Corporate job is also a school of life experience that is needed to push you to the next level of consciousness.
A job is not necessarily evil. A job is what you make it to be.
It can be seen as a school, a boot camp. It gives you skills and opportunities that will give you capabilities you can later monetize independently.
A lot of people never evolve to adopt that mental model.
They can't reconcile the fact that if one employer is paying you for the work you do, it means the free market will pay you too.
It is also scary. The free market is brutal - it will only pay you based on how good you truly are. And being good doesn't only mean being technically proficient. It's not enough to solve problems; you have to market your solutions, sell your solutions, work with clients, shape your unique value proposition. Being good also means that you have sufficient intelligence to work with that fear that is blocking you from taking action and transcending it.
So the corporate job can be valuable, but it can also become a lie.
Ask any self-made millionaire and they will tell you that nobody ever got truly rich, and nobody ever created abundant wealth for themselves and their family by working in a large corporation. Everyone intuitively understands this at some point. Not everyone seeks to execute and implement this understanding in life.
Nassim Taleb writes about this. "The three most harmful addictions are heroin, carbohydrates and a monthly salary".
You see - regular paycheque? It's addicting. Comfort is very addicting - you get used to it, spend the best years of your life, the most productive, the most high-energy years to feed the corporate monster and then one day you wake up finding that you have been building all the complexity of your life on shifting sands of your corporate career.
In my work I see people falling victim to all these corporate lies all the time - climbing the corporate ladder, chasing higher titles, putting enormous importance on recognition, respect, and accolades. But what's the importance of a title?
It's just a couple of words that some people created for you as a label within a notional system to show your level of seniority. But the whole concept of the company itself is just a notional system - a set of invisible rules that a group of people agreed to comply with an intention to work together and to materialize value creation.
Yet so many people live under the illusion that their title means something profound. They stress about it, they lose sleep over it. They spend years of their life chasing it only to realize that it all means nothing.
The Matrix has been designed for you, and within that Matrix, you play the role that you think matters.
Nothing matters.
Nothing is important.
We are all dead already.
You come into this world naked, you leave naked. But your mind created this game for you, and you get stuck playing that game. You're playing that game of a notion that one person is more important than another just because they have a "C" letter before their title.
People place all this notional value around salaries.
I deal with clients who have a religious system installed in their minds that tells them that God created everyone equal - which is a belief. And then they attach their sense of self-worth to money, thinking that a CFO with a $400k salary is somehow better than someone making $55,000. And what happens when these two beliefs meet each other? They create a direct conflict. And you'll live all your life conflicted because you've bought into the illusion that makes you believe that your self-worth is tied to the amount of money you make. Where do you think this belief will lead you?
All these micro and macro misalignments within your mind create confusion.
They create a state of paralysis and poor decision-making. "I don't understand what to solve or how to solve it because I'm utterly and constantly confused." That's the feeling that most people have. And of course, you are. Because you don't understand yourself, you don't understand the game, and because you don't understand how the illusion is engineered, it keeps controlling you.
The corporate ladder means nothing. Titles mean nothing. Success, whatever it means to you, means nothing if you do not feel successful. Attributing your self-worth to money is your own personal illusion that your mind inflicts on you.
Naval Ravikant said, "The only measure of intelligence is whether you can get out of life what you want."
He then explains, the two direct implications: first, that you gotta be smart enough to get what you want, and second, more importantly, that you must be intelligent enough to understand what is it exactly that you want. Because if you don't have the intelligence to understand what you truly want, you will never create your own game. You will be chasing the games that other people created for you.
The most successful people, are the ones who have transcended the game entirely. They have exited the games others created. They create their own game.
But you see, to even think like that, you need to have that set of mental models that come from game theory. It is not knowledge that will be acquired by accident. James Carse's concept of finite and infinite games, later popularized by Simon Sinek in his book "The Infinite Game," can give you further context on this. Do your research.
There are a lot of smart people out there who have effective mental models that will help you navigate reality, but for so many, the major blocker is even getting to the level where they feel enabled and informed on how to educate themselves.
Lack of information might have been an excuse years ago.
Today, there's no excuse.
AI has changed everything.
We have the beautiful LLM tools most people don't even learn how to use properly. You can ask ChatGPT how to use ChatGPT, you can train Claude on how to become an expert in Claude. Ask: "What are the best and most creative and unorthodox ways of using you?" Ask the right questions, and AI will teach you.
You can use AI as your personal therapist to process your old traumas. You can use your AI as your personal coach to develop stronger metacognitive skills. You can use AI as your cognitive sparring partner to become a better thinker, better writer, more effective influencer and over time your cognitive and metacognitive skills will grow. As you ground in your new identity that future version of you will have transcended all these layers of lies and illusions one by one.
The Illusion of Relationships
Let's talk about relationships for a second.
Same deceiving patterns exist in relationships. I observe it all the time. People fall into beliefs they've picked up from somewhere - they don't even know where.
First conditioning comes from observing the relationship between mother and father. If that was dysfunctional, they're already at a disadvantage because they never had a mental model of a functioning family unit.
They absorb partial truths from others, and then they think, "How do I create something similar?"
But how many lies and illusions exist because people believe that's just what relationships should be, based on what friends say, what TV says, what the internet says, what self-proclaimed relationship gurus say?
The simple truth in all that relationship/dating nonsense is that to build an effective relationship with another, you must first build an effective relationship with yourself.
The more you immerse yourself in true understanding and non-dual seeing, the more you will be able to discern that there is no real separation between self and others. Every conflict is a self-conflict. All relationships exist only inside your head.
You are the way you are because you choose to be. Everything that you are able to manifest in your life is the reflection of the capability of your mind.
You want to see how intelligent someone truly is? Look at their relationships. Look at their body, look at their life that they created for themselves.
Of course, the comment is contextual. Your results in life, your situation in life largely depends on your starting point and your current stage of evolution.
When you're 18, your life is the reflection of your education and conditioning. When you're 35, your life is the product of your choices.
What choices is the current version of you making today for the future version of you to experience?
What are you creating? What are you building? What shall be your impact in this world?
And hey, listen. Not everyone needs to be impactful.
That's also another lie the world conditions you with - that you need to be something, that you need to become something in order to be happy.
The only thing you need is to experienca e spiritual awakening. The awakening from the illusion into the fact that there is no "you".
There is nothing to be, nothing to become, nowhere to go. You already arrived. You are where you are. Always have been. It is only the mind that pushes you toward some search for perfection, achievement, enlightenment. Some imaginary tomorrow that never arrives.
Everything that you call "future" is a mental construct. It's not real. Just like the stuff that you call "your past".
Enlightenment doesn't exist. You are enlightened right here, right now. Or you are not enlightened at all.
And all this enlightenment talk just gets you further away from the truth.
True perfection comes through understanding the mind. Perfect understanding creates the perfection of being, because the being that perfectly understands itself has absolute control over that self.
That kind of being also gives zero fucks about the world's opinions and judgments.
A spiritually mature human owes nothing to no one but himself.
He knows what he is. He knows what he's not. He doesn't pretend to be anything else. He's not here to prove anything to others. He has zero intention to argue, preach, convince or proselytize. He simply does not care about what the world has to say because he possesses absolute self-knowledge.
And absolute self-knowledge is the deep and profound understanding that that "self," that the whole concept of identity, has been nothing but the fabrication of the mind. It's unreal. It's an illusion. Just an entanglement of thoughts.
Beyond Religious Narratives
Religion is a lie.
It's a circular path that keeps people lost in the dark forest.
It can be A path to spiritual excellence but only if pursued with sincerity.
But it is not THE path.
What kind of religion is that that leads to religious war? What kind of religion is that religion that does not nurture kindness, compassion, tolerance, and the oneness of all beings?
It can only be a false path or a path of false understanding.
Religions are nothing but incomplete narratives, yet at the same time all religions still contain bits and pieces of truth - the sages that were standing at the origins of those religions have arrived to the same foundational truth.
If you start studying religions - Christianity, Islam, Sufism, Hinduism, Buddhism, Advaita, Kabbalah, any religion in the world - you will see that they all point to the same core truths, they are just coloured through different cultural, historical, and linguistic prisms.
The foundational truth at the core is always the same. It shows the spiritual nature of the human being and it all points that all the answers, everything that you are looking for, is within. That's the secret to peace.
If the gods were real, maybe that's how they created humans - they decided to hide the key to existence within ourselves so that we would go out there and look for it everywhere else.
These poor humans look for their consolation and happiness in other people, in hobbies, in pursuits, in achievement, in money, in worldly success, in fame, in materiality - but it's nowhere to be found because it has never been there.
The key to existence and the secret to life has always been within you, always been available to you, it always been here and now. Every human on this planet is like a poor man sitting on a chest of gold not knowing that he's sitting on it.
I'm here to invite you to explore what you're sitting on.
And it's not going to be easy.
It's going to be a lot of hard work.
I promise you.
Eliminating your own ignorance will be the hardest thing you'll ever do in your life. Period.
You don't see awakened beings walking on the street every day - why? Because it's not easy. It's extremely hard. That's why figures like Mohammed or Buddha or Jesus appeared once in a generation because it takes a human of absolute dedication, of an absolutely unapologetic, ruthless, sincere desire to understand the truth. A person who does not settle for a mediocre living. A person who refuses to live in illusions that his own mind is creating for him.
And that act of investigation alone requires a huge portion of courage. You'll have to be brave. You'll have to be courageous. Because the bravest and most courageous thought, from which everything starts, is:
"What if everyone everywhere is wrong about everything?"
Everyone everywhere is wrong about everything.
It's a thought that can terrify you. But the more you live, the more you develop that ability to observe, the more confirmation you'll find in what you've been suspicious about all along.
The Matrix is real.
But it is not what you think it is.
The Matrix is the illusions that are being imposed by your own mind.
The Matrix is that unquestionable belief that you are the mind.
It takes a lot of courage to live an honest life - being honest to others, being honest to yourself. And again, there is no separation between honesty to others and honesty to yourself. The honesty to others is the reflection of your honesty to yourself.
And to be honest with yourself, you'll have to investigate the nature of that self. You have to understand what it's made of. The more you try to dissect and grasp it, the more you'll see that it's all made up, that there is nothing real about it. That self, that "I" that you believe yourself to be, is just a buzzing cloud of thoughts - memories, hopes, dreams, perceptions, ideas, concepts, notions. None of that is real.
Honesty starts from the ability to slow down and observe what exactly is going on inside your head and why it's going the way it's going.
Don't run in the direction in which the mind is sending you; do the opposite. Pause, look around, and look back at the source of your thought. Look at where it's coming from. See if you are able to backtrack and trace the origin of the thought.
This is one of the hardest abilities you will acquire in this lifetime. But this is the skill that will define the degree of happiness in your life, the degree of peace and calm in your experience. It will determine whether you awaken in this lifetime and walk through this life as an awakened, peaceful being - effortless, grounded in the present moment of here and now, staying as awareness of everything there is, looking at the drama of life unfolding in front of you, completely unfazed. Untouched. Uncontaminated. Tranquil.
What's the price of that? What is the price of the ability to say that there are no more lies in your life?
And if there are still some traces of dishonesty in you, what is the price of knowing that you have that absolute ability to cut through your own bullshit right into the heart of truth?
That is the question that I want to leave you with.
What's the price of not living an emotional roller coaster, as an over-reactive, over-stimulated, anxious, fearful, human being?
What is the price for that?
You tell me.
Because from where I stand, that mode of being is priceless.
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